Where to start when hiring an agent
Choosing a real estate agent is an incredibly important decision, doing your research and asking the right questions is crucial. In my own experience, it’s also important for me as an agent, to “interview” potential clients to ensure a good fit and to make sure I’ll be able meet the expectations, in particular when it comes to price.
So where do you start? Like many things these days, online is your first step. A quick Google search will provide you with so much information on the agent like their marketing techniques, past sold listings and, the most revealing, their reviews. Can’t find any online reviews? That might be a potential red flag as a real estate business is built on client referrals and repeat business and successful agents share their reviews loud and proud. I always provide a link to both my Google reviews and all of my testimonials on my website.
Another important step to take is to look up the agent on www.reca.ca. RECA is the Real Estate Council of Alberta, the organization which licenses real estate professionals in Alberta. The search will reveal the person’s licensing status (active or not) and include whether or not the agent has been subject to any disciplinary by the Council.
Whether you are buying or selling, there are some standard questions to start with to help you decide who you’d like to work with. Like, how long have you been a real estate agent? This will give you insight into how much experience the agent has and whether or not this is their full-time career or a part-time passion. I’ve been a full-time agent for over 30 years myself!
Stats are another important thing to inquire about. Like, the industry average Days on Market is currently 46 so where does that agent rank in comparison? My average days on market is 8.7 thanks to accurate pricing and strategic marketing. Speaking of pricing, you’ll also want to know what their average list-to-sales price ratio is. The closer to 100% the better! Mine are at 101.7%, getting my clients, on average, their list price or slightly above.
Finally, you’ll want to know how they plan to sell your home. Putting up a sign, posting it online is of course the first step but without preparing the home and proper marketing, you’ll likely sit on the market for longer than necessary. Making suggestions on how to improve the space for showings – like a little paint or some staging – is vital and will ensure your home shines from the start. A marketing plan is also a must, so ask for examples and what tactics will be used to sell your property.
I’ve had these conversations with all my clients and I’d be happy to sit down with you to discuss how my experience will make YOUR real estate experience a positive and profitable one. Visit me on www.nadinefaule.com, Facebook and Google to find out more about me and what I can do for you!